Post by filly on May 24, 2012 13:01:56 GMT -5
This is a fabulous non-fiction book written about the brain and how creativity evolves, where in the brain, and also what companies/individuals did/do to create movies, new ideas/products, songs, etc. It follows Bob Dylan, 3M, and Apple, Pixar, etc. It's so fascinating and an easy read. I generally have a hard time reading non-fiction but this is great! Highly recommend.
The author is Jonah Leher and the complete title is Imagine: How Creativity Works.
The author is Jonah Leher and the complete title is Imagine: How Creativity Works.
